You better believe your OWN words can hurt you.
Remember when you learned how it’s not nice to judge others? You can toss that idea out the window when it comes to communicating your brand on social media. Whether you’re a mom and pop shop or a Fortune 500 biz, your audience has high expectations for you. Assume they are educated, savvy, and smarter than you are. Be sensitive to what’s going on in the world, and be wise with your words. Don’t make a tasteless mistake that will end up costing you any business or respect. Take a look at the grammatically painful tweet below and remember to double-check your words by getting a second set of eyes on them (proofreaders are great).