GoodThinking the masonbaronet newsletter


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How do you measure the success of your marketing dollars?

It’s a no-brainer that we all want to increase revenue, but multiple marketing channels make it more complicated than it used to be. So how exactly do you know your marketing dollars are being effective and the spending is correct? It’s a broad spectrum, and there’s not a one-size-fits-all answer. Every company is different, but all need to have a marketing plan, follow the plan, and determine in advance how you will know that your marketing dollars are working for you. To do this, you’ll have to evaluate multiple factors.


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