GoodThinking the masonbaronet newsletter

Giving – It Does A Brand Good

Giving Back 101

We’ve all heard the old adage “It’s better to give than to receive,” and it’s true. Meaningful giving warms our hearts as we strive to do our part to help others. But did you know that when it comes to brand loyalty, respect from customers, and even your bottom line, giving and receiving go hand in hand? Here’s what we mean.


When giving is part of your corporate structure, here’s how you’ll benefit:

Your brand image gets a boost in the eyes of your clients, vendors and employees

 People want to support companies who give back, because they too want to make a difference

 Employee morale is strengthened; employees have greater job satisfaction, leading to higher retention, productivity and overall job satisfaction

 Positive publicity in the community creates goodwill and shines a positive light on your brand

Your network expands when you establish relationships with prominent community members


Companies Doing It Well

Here are some examples of some of the most respected brands in America giving back as a way to support their employees and communities. It’s no surprise that philanthropy is a common theme among these successful companies.


Apple matched over $25 million of employee donations, resulting in $50 million to charity.

Google has matched $21 million in employee donations to over 9,000 organizations worldwide. 6,500 of their employees volunteered nearly 80,000 hours of service last year.

Toms, the one-for-one shoe company, has given away over 60 million pairs of shoes.

Warby Parker’s Buy a Pair, Give a Pair program


Fostering Philanthropy

There are many ways you can build a culture of giving within your workplace. Just find what works best for your brand and put something into action. Here are a few ideas to get you going — and if you need more, MasonBaronet is just a few clicks (or a phone call) away.


Percentage of profits donated to non-profits

 Days off to volunteer (supports employees’ individual charitable interests)

 Company-sponsored volunteering

 Matching gift programs

 Volunteer grant programs (businesses donate money to nonprofits in exchange for employee volunteering with the nonprofit)

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