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Q&A with Holly Mason of MasonBaronet Inc.

September 29, 2009

Holly Mason worked for GroupBaronet Inc. for almost a decade before she acquired the company from Willie Baronet three years ago. Just before the acquisition was announced, she rebranded the company to Mason-Baronet Inc. and has since built it into an integrated marketing communications company with clients such as the Dallas Convention and Visitors Bureau, Hanson, Samsung and Motorola.


This July, MasonBaronet was certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council. Mason serves on the board of Empowering Women as Leaders and recently founded ConnectHer, a women’s networking group, to mentor young women. She was interviewed by staff writer Shashana Pearson-Hormillosa.

Q. What is the most challenging part of being a business owner and not just an employee?
A. Making sure I’m growing the business at a manageable rate and maintaining a fulfilling work life while maintaining a successful personal life. Taking over a business is a 24/7 effort, so finding that balance between being a business owner and a mother is the challenge.

Q. What helps you find the balance?
A. I love what I do, so work doesn’t feel like work. Technology is wonderful. I can take my daughter to a dentist appointment and still stay connected to my clients. You have to make yourself a priority and make time for yourself so that you can bring the right energy to your clients. Managing your clients and your time is crucial when you’re a working mother.

Q. What do you tell young women to inspire them to be leaders?
A. Every mentee is unique in what they are trying to accomplish. The main thing is just encouraging them, having them believe in themselves to take risks and not be afraid to fail. That’s one of the most important things about mentoring ­— knowing (those you mentor) have a support system and someone is looking out for their best interest.

Q. What’s the most important thing to remember when looking at options for marketing communications providers?
A. Before you even start considering partnering with an agency, define the criteria you are looking for and understand what you’re trying to accomplish in the marketplace. Clients come to us when they’re looking to stand out with a unique brand. Our design is completely unique and helps them stand out to their competitors. It’s not just design for design sake. It works.


August, 2009

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