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MasonBaronet Adds New Business to Portfolio

May 4, 2017

MasonBaronet, a Dallas-based advertising firm specializing in branding, expands portfolio with four new client additions: Carstens & Cahoon, LLP, Bishop Dunne Catholic School, Blackline Renovations, and Wesley- Wayne Interiors.


“With each new addition, we are able to further develop our capabilities and discover new ways to serve clients,” said Holly Mason, president and owner, MasonBaronet. “As an out-of-house agency, we work diligently to become true partners with clients and are thrilled to begin work with these new businesses.”


For Carstens  & Cahoon, LLP, an intellectual property law firm specializing in protecting the ideas of mid-market companies to Fortune 500 businesses, MasonBaronet will conduct its OnPurpose Brand Assessment. Using the findings as a guide, MasonBaronet will then establish a marketing strategy, ultimately fueling growth and increasing visibility among potential clients and referral sources.


As an established private Catholic school, Bishop Dunne must further define their brand to help differentiate among competing schools which attract the same pool of students. MasonBaronet will lead the rebrand, which includes a new logo for the school and athletics department, new tagline, and recruitment materials.


Looking to elevate their brands and reach a more affluent target market, Blackline Renovations, a design-build firm, and Wesley-Wayne Interiors, an interior design firm, engaged MasonBaronet for various marketing initiatives. To help broaden awareness among discerning clientele, the MasonBaronet team will work with each company to clarify and define their brands, bringing them to life, both visually and experientially.


“Even as we service a breadth of industries, we see that a strong brand strategy and smart design is necessary to an organization’s success. Our passion is fulfilled watching our ideas come to life and catalyze growth for our clients’ business,” said Mason.


MasonBaronet’s specialization in branding includes a variety of services, including brand development, rebranding, and the creation of branded spaces. Traditional services include advertising, direct marketing, media planning, design and more.


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