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MasonBaronet Hosts “Image Matters” Event

June 11, 2015

MasonBaronet, a Dallas advertising firm specializing in branding, recently hosted clients and friends of MasonBaronet at its “Image Matters” event, where guests networked, discussing business and branding over drinks and hors d’oeuvres.


The event featured an interactive wall on which guests wrote their names, along with the “archetypes” they identify with, based on a card provided by MasonBaronet. Each of the 12 archetypes symbolizes a basic human need, aspiration or motivation. The 12 archetypes are commonly referred to in marketing, originating with Carl Gustav Jung’s theories.


Liz Hamilton, of Liz Hamilton Photography, snapped professional headshots of attendees, who received the high-resolution image files as a complimentary gift after the event.


“We’re in the brand business, so our event centered around the idea that spring is a good time to refresh your personal and professional image. I hope that the event sparked some good thinking with our guests, and that they enjoyed the event as much as we did,” said Holly Mason, president and owner, MasonBaronet.


The event’s location at the MasonBaronet office in the heart of Dallas’ West End Historical District reinforced MasonBaronet’s philosophy that a company’s office space should serve as a reflection of its brand, sending a message that is consistent with other touch points, including a brand’s website, marketing materials, and social media presence.


“Many guests at the event commented on our office. First impressions are critical, and your office space should be considered a major touch point for both current and potential clients and employees. We pride ourselves on our space, and truly feel it reflects the MasonBaronet brand. It’s a great example of what we can do for clients,” continued Mason.


Images from the MasonBaronet Image Matters event can be viewed on MasonBaronet’s Facebook page.

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