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GoransonBain helps with complex family law matters. Although the firm is well known for its trial skills and a solid reputation for integrity, honesty and efficiency, it needed a stronger message to differentiate itself from competitors.


After our OnPurpose™ assessment, we discovered that this firm’s approach is what makes it stand out. It should be a given that clients are represented by the highest skilled family law attorneys. But with GoransonBain, clients can trust that their representation is tailored to their goals and focused on achieving the best possible outcome with minimal disruption to their lives.


Armed with that insight, we launched a brand campaign using strong visual metaphors to engage new audiences, drive business to support its expansion, keep the firm top-of-mind in legal circles — and position GoransonBain as the “go-to” family law firm.


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