Hanson is one of the world’s largest suppliers of aggregates and heavy building materials. They tapped MasonBaronet to bring a unified voice to marketing efforts that had become fragmented by acquisition and organic growth. MasonBaronet was charged with livening up brand awareness in North America.
We supplied Hanson with a strong mix of strategy and creativity, unifying four regions along with corporate under a position that clearly defined Hanson as the leader in the marketplace. A bold visual style and a consistent message ensure that multiple audiences recognize Hanson as the better way to build.
Strong companies need a strong voice, and thanks to MasonBaronet, Hanson is coming in loud and clear.