Heads Up Technologies creates some of the world’s most advanced electronics for aerospace and entertainment clients. The introduction of a game-changing new cabin management system for the private jet market gave Heads Up the perfect opportunity to position itself as a proven innovator.
In our OnPurpose™ assessment, we learned that clients viewed Heads Up as even more pioneering than the company had thought. This meant that its brand refresh and new tagline needed to match customers’ perceptions.
With the updated identity in place, we extended the Heads Up story online, in print, in presentations and through PR communication. Finally, we took the show on the road — literally — by attending a major trade show and helping with the product launch.