Our Work because it does


Lynn Tillotson Pinker & Cox (LTPC) is a group of highly experienced trial lawyers who take on complex cases. They’re relentlessly focused on winning, having recovered over $300 million in judgments and settlements for clients all over the country.


The firm’s 15th anniversary and its move to a new location prompted the partners to take a fresh look at its brand. During our OnPurpose™ assessment, MasonBaronet identified “performance” as a key differentiator. Simply put, LTPC consistently performs and delivers for clients. A new visual identity, print materials, and a memorable, moving announcement played on that theme to raise awareness and showcase its talent.


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