Our Work because it does

PayneMitchell Law Group

Andy Payne and Jim Mitchell are good at what they do. It just so happens that what they do is represent families who have suffered a death or personal injury — the kind that can result from an aviation disaster, a product safety defect or some other kind of commercial negligence.


The challenge was selling Andy and Jim’s aggressive, results-driven approach while maintaining a sense of integrity and respect.


We started with the firm name, then developed a corporate identity system, stationery, a web site, direct mail and advertising. Using color, imagery, writing and design, we created a brand persona that projects quiet confidence. Then we brought it all together with a tasteful and effective marketing plan.

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