PayneMitchell Law Group
Andy Payne and Jim Mitchell are good at what they do. It just so happens that what they do is represent families who have suffered a death or personal injury — the kind that can result from an aviation disaster, a product safety defect or some other kind of commercial negligence.
The challenge was selling Andy and Jim’s aggressive, results-driven approach while maintaining a sense of integrity and respect.
We started with the firm name, then developed a corporate identity system, stationery, a web site, direct mail and advertising. Using color, imagery, writing and design, we created a brand persona that projects quiet confidence. Then we brought it all together with a tasteful and effective marketing plan.