Riveron Consulting is a financial services firm focused on transactions. But the company’s leadership felt that that description was one-dimensional. In response to a significant amount of growth and expansion into new markets, the firm saw an opportunity to revisit their marketing and branding to tell its story in a way that better reflected its unique personality and culture.
An OnPurpose™ assessment revealed that Riveron’s key differentiator is its people — their level of experience, “large accounting firm” expertise, and one-on-one relationships with each client. MasonBaronet helped Riveron refine its message and refresh its identity. The new website and printed materials prominently feature Riveron’s people and emphasize its specialization in transactions, using a system of user-friendly infographics to illustrate the company’s services.