In a marketplace cluttered with similar offerings and “safe” messaging, Robin Pou wanted to stand out. He’s a mediator, but he’s also an executive coach and consultant. The challenge: to integrate both stories and separate Robin from the competition.
We talked with Robin about the lack of passion in the world of mediation. We showed him how his desire to serve executives combined with his skills as a mediator gave him a singular advantage. So we positioned Robin as a new breed of mediator. Then we brought the message to life with a visual identity system, dynamic Web presence, series of e-newsletters, and a targeted direct mail and email campaign.
Ultimately, we helped make Robin the clear choice for his most desirable prospects.