SettlePou is a Dallas-based law firm specializing in business law. They reached out to us for guidance in defining the firm’s value in the marketplace, help in rallying the team around a clear identity, and direction in managing internal and external communications.
We identified themes like advocacy, partnership and trust as essential to the client experience — and began to weave those ideas into the brand identity. The updated logo and monogram was designed to mirror an advocacy ribbon, positioning SettlePou as something more than the typical business litigation firm. Carefully balanced photography, color and key messaging convey a warm, approachable image. And clearly distilled guidelines help the internal marketing team leverage social media and other channels. Now, the firm is playing to its strengths and attracting clients who want what SettlePou has to offer.