About Us behind the good thinking

Strong strategy, smart design:
we tie it all together

Together with our clients, we solve business problems, outsmart the competition, and create “wow” that wins hearts and minds.


We offer insight that moves product — and ideas that stir emotions. We help brands distill their message and engage their audience. It’s more than style or sizzle. It’s good thinking. And it works.




Proud members of: WBENC Core24

Services tools to elevate your brand

State your business —
and say it with determination

Our reason for being is to define your story and share it with your customers. We want to lead people towards aligning themselves with your vision and advancing your mission.


To help you get there, we take a holistic, integrated approach that marries insight and execution. Together, we define your market and your audience. We make recommendations based on data, intelligence and research, so that everything we do for you is purposeful. Then we craft the messaging to best engage your audience at every level.

Why You’ll Love Us hear it from those who know us best

The company we keep

In a world of instant feedback, it still comes down to this: Relationships matter. The people you see here are thinkers and doers and visionaries and leaders. We helped them tell their stories and build their brands — and they thought enough of us to share their experiences. And we think that’s pretty cool.


Featured client list

SMU D Magazine
Methodist Health Systems ClubCorp
Motorola UT Southwestern Medical Center
Lehigh Hanson GoransonBain
Hensel Phelps PayneMitchell Law Group
Lynn Tillotson Pinker & Cox Jack Black
Riveron Consulting Samsung


See our full client list

GoodThinking the masonbaronet newsletter

You better believe your OWN words can hurt you.

Remember when you learned how it’s not nice to judge others? You can toss that idea out the window when it comes to communicating your brand on social media. Whether you’re a mom and pop shop or a Fortune 500 biz, your audience has high expectations for you. Assume they are educated, savvy, and smarter than you are. Be sensitive to what’s going on in the world, and be wise with your words. Don’t make a tasteless mistake that will end up costing you any business or respect. Take a look at the grammatically painful tweet below and remember to double-check your words by getting a second set of eyes on them (proofreaders are great).

Read more

Contact say hi

See how we think

If you have a forward-thinking brand with a great story that needs to be told, we’d love to talk. Stop by. Reach out. Get in touch. And let’s think about how to move your business ahead.




750 N Saint Paul St., Suite 1525
Dallas, Texas 75201


214.954.0316 tel
214.855.0460 fax