TIER REIT is a new firm with a long history. In breaking away from their former parent company, this team of creative dealmakers wanted to establish themselves as a bold, forward-thinking player with a respected legacy in commercial real estate. They came to MasonBaronet looking for a complete branding program — starting with the name itself.
TIER REIT is a palindrome that represents the firm’s uncommonly balanced philosophy and approach. The team immediately united around the brand story, which served as the foundation for the entire rollout. Together, we identified every viable touch point through which clients and prospects nationwide could engage with the company — and we produced a dramatic launch campaign that generated lots of interaction. Now, by building a brand that connects with employees, clients and stakeholders, TIER REIT is ready to take its business to the next level.