Think about a niche musician you really love. They’re not for everyone, but they consistently speak to you — and you can’t wait for each new release or performance.
It’s the same for your business. Your brand can’t (and shouldn’t) be all things to all people. Instead, when it shows up as the best version of itself — doing things no other brand can — then your fan base grows and thrives. And we’re not talking about just any fans, but die-hard believers who line up around the block for a chance to get in the door. These are fans that not only buy, but also sell on your behalf.
Take a few cues from some of our best client performances, and watch the fan mail fill up your inbox.
Know what makes you unique and own it. Stay true to your values, don’t sell out, and deliver on your promise. The truer your organization stays to itself, the more devoted your real fans will become.
Stay honest, authentic, and transparent. Don’t lose sight of what matters, even as your brand grows and scales.
Get to know your customers and clients. Understand what makes them happy, and keep them coming back for more.
Make your audience feel like VIPs with exclusive access to your brand. Create special experiences they can’t get anywhere else. Reward their loyalty not with cheap gimmicks, but by giving them even more of what they want.
Create hype. Get people talking — and make them want to be a part of your community.
When your group feels the love from your audience, that’s when the magic really happens. Your fans’ energy can actually drive every member of your organization to put more into their performance. The love-fest goes round and round, and everybody wins.
Think of MasonBaronet as your band (or brand) manager. We’ve been helping talented groups find their voices, claim their uniqueness, and produce hit after hit. Let’s talk about how you can build a following of fans that will not only sing your praises, but also hand out flyers — and bring their friends.