Our Agency | MasonBaronet

We‘re MasonBaronet.
And we‘re here to make your brand better.

At MasonBaronet, we balance brand strategy, brand positioning, and brand communication to move organizations beyond the status quo — and toward something better.

Our clients are ready to pivot. Sometimes they’re launching a new venture, and they want to show up with a clear and confident point of view. Other times, they’re industry leaders looking to carve a new niche in an otherwise crowded space. In any case, our clients want to hone their strategies, refine their offerings, and make it all mean something to the people who matter. To do that, we guide decision-makers through a simple process that yields clarity, focus, and direction. From there, we use the principles of integrated marketing to engage with audiences and foster real connections.

The result is your vision made clear, your value made real, and your brand made better.

Integrated By Design

Our reason for being is to define your story and share it with your audiences. To get there, we take a holistic approach that marries strategic insight and thoughtful execution. It starts with OnPurpose™—our proprietary diagnostic that reveals your value and defines your difference. It’s a roadmap to your brand identity, and it informs how we express your personality. From print and digital to the built environment and beyond, everything we create supports your story, your strategy, and your purpose. Together, we’ll create an experience that invites people into your vision—and aligns them with your mission.

Brand
Development

Research &
Strategy

Digital
Marketing

Marketing &
Advertising

Events &
Promotions

Branded
Spaces

How We Work

We are not a project shop. We are a business partner providing value to our clients that builds their brands. To do that, we engage with a limited number of clients to deliver the level of strategic insight and impactful creative that yields both results and long-term relationships. Our fees are based on the value of our thinking and the excellence of our creative product and are always agreed upon in advance. Our minimum annual level of client engagement is $150,000 in agency fees, with most clients generally spending $200,000 to $500,000 annually.

Embarking on a brand change was a momentous event for our school. Built in 1961, we are steeped in almost 60 years of deeply rooted traditions, mission, and values. MasonBaronet understood the significance those attributes played in our identity and went through great efforts to fully understand and connect to who our school was on a personal level before they began evolving our brand.
Allison Daus, Director of Communications | Bishop Dunne Catholic School

I’ve known MasonBaronet since 2012 and they helped me take my business to the next level. Not only have I been impressed with their consistency over the years in creating unique value to power my brand as my business has grown, but I’ve seen them do it for other brands too.
Robin Pou, Chief Advisor & Strategist | Robin Pou, Inc.

What I love about MasonBaronet is the creative talent that is brought to the table. From initial branding ideas to copywriting and design, the approach is always fresh and appealing. In the world of brand design, you can evaluate the cost for performing a specific skill, but you can’t put a price on God-given talent!
Le’Ann Callihan, Director of Communications | AAPL/NAPE

Leading Ladies

Brands thrive on communication, collaboration, and connection. They’re fueled by passion and dedication. And they’re balanced by strategy, street smarts, and good sense. When you work with us, you’ll get all those things — and then some. Meet our management team who will lead your transformation.

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Holly Mason

President / Executive Creative Director

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Kristin Baxter

Creative Director

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Emily Zazado

Account Director

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Cheryl McCue

Account Director

Good Thinking Gets Noticed

Communicator Award
Telly Awards
AIGA Graphic Design Annual
Art Directors Club
AAF Dallas / ADDY Awards
Print Magazine
How Magazine
Communication Arts
Dallas Society of Visual Communications
MarCom Awards

Good Company

Let’s face it — relationships matter. The people connected with the companies represented here are thinkers and doers and visionaries and leaders. We helped them tell their stories and build their brands — and we’re all better for it.