Dallas-based agency receives three awards in the Gold and Silver categories at the nation’s largest creative competition.
(DALLAS) – MasonBaronet is proud to announce it has received one gold and two silver ADDY Awards for its work for Payne Mitchell Ramsey, a personal injury law firm with niche expertise in aviation disasters, product defect cases, medical malpractice, vehicle collisions and other catastrophic personal injury matters.
This competition marks the 61st Annual AAF Dallas American Advertising Awards – the largest creative competition in the country with about 35,000 professional and student entries judged by a panel of the nation’s top advertising creatives. The mission of the American Advertising Awards is to recognize and reward the spirit of creative excellence in advertising, with proceeds from the gala going directly back into the development of the advertising industry through AAF’s education initiatives, public service, diversity and multiculturalism programming, and professional development.
MasonBaronet’s award-winning work included:
Labeled Air Mail, the bubble mailer enclosed a branded balsa plane that cleverly reminded referral sources of Andy Payne’s unparalleled expertise to assemble complex aviation cases.
This mailer highlighted Payne Mitchell Ramsey’s knowledge of the nuts and bolts of complicated auto defect cases and arrived to recipients in a custom tube that enclosed a branded matchbox car.
For the law firm’s annual holiday greeting, MasonBaronet created a custom Facebook filter that generated users’ ‘holiday verdicts’ – and plenty of laughs. The festive filter earned the agency a second silver in the Dallas Holly category, which honors the best local holiday specific advertising.
“We're honored the work we created for our client was recognized amongst the best in Dallas,” says, Creative Director, Kristin Baxter. “These awards are a testament to our team's incredible effort and creativity in helping our clients achieve their goals and be recognized. It motivates us to continue pushing the boundaries of our creativity and innovation.”