You’ve heard it countless times: the overused blurb about “thinking outside the box.” What is the box, anyway? Where is it and who’s in it? Does the box even exist? It’s true, sometimes four walls keep you safe, but they also confine you. When we stay inside our little boxes, we risk becoming boring and stagnant, when what we truly want is to stand out in the market in a memorable and effective way. We know that branding isn’t a one-size-fits-all method. Times change; technology, people and culture change. Your brand can either evolve, or get left behind. Of course, you have to consider your industry, the competition, and your market. Good branding requires smart thinking and strategy; that’s why market leaders don’t just sit back and wait for something to happen. Somewhere along the way, they take risks and make things happen. They succeed at times, and fail at times, but they keep experimenting because they agree with Mark Zuckerberg, who noted “The biggest risk is not taking any risk.”
This isn’t an episode of “Brands Gone Wild;” we’re not suggesting you take impulsive risks that jeopardize your business. It’s as simple as taking a different perspective and getting out of your comfort zone to do something innovative. Don’t be afraid to push the envelope, because what’s enduring and effective isn’t always the safest choice. The good news is that you don’t have to figure it all out by yourself. Come see the brand strategists at MasonBaronet. We can chat about your box, your brand, and more. It’s up to you to decide whether to play it safe or get out there and do something great — but you’ve got to first shift your perspective, resist the urge to say no, and never stop experimenting.