Where do we start? To say this is unprecedented in modern business is an understatement. The going is tough for the global economy — and that’s exactly why leaders in branding and communication should get going. Here are a few thoughts on managing the day-to-day — and maybe even strengthening your brand for the future.
No matter what, stick to some kind of marketing plan. You might need to streamline or get creative, but brand-building is a process. Respond — don’t react — to the economic climate.
Conferences and other events may be cancelled, but there are plenty of ways to meet, network, and connect online — from LinkedIn to IGTV, and from blogs to podcasts. In fact, it may seem very much like business as usual for content marketers — with some thoughtful adjustments to content, of course.
Speaking of adjustments, take a moment to evaluate your messaging to ensure it’s timely, relevant, appropriate, and sensitive to your audience.
Some businesses will take a step back from marketing — and that means yours may stand out. Keep your communication relevant, and let your audience know you’re there for them. You may even find people looking to your company as an authority in your field.
Now more than ever, it’s time for businesses and brands to focus less on revenues and more on relationships. The world doesn’t need another tone-deaf sales promotion or empty sentiment. Instead, we all need more businesses stepping up and helping each other out, like businesses re-tooling to make medical supplies and professional service firms helping clients navigate the many tax, accounting, insurance, and legal questions brought about by business closures, government stimulus programs, or employment issues.
By focusing your strategy, dialing in your message, and making the most of available channels, your business stands a better chance of getting through these unprecedented times.
As always, we’re ready to help. We’ve been through a lot with our clients — and we’ll be here for you and your business. Please don’t hesitate to reach out.