Advanced Technology Video (ATV) manufactures closed-circuit television products. With the launch of a new product line, management not only sought to grow the business but also step up communication.
Despite its solid reputation and long history, our OnPurpose™ process revealed its brand awareness was low. So the launch needed to boost name recognition as much as drive sales. MasonBaronet chose to position ATV as an industry thought leader by leveraging its history and providing articles, resources, webinars and e-newsletters online.
The resulting campaign did more than create buzz for the product debut. The identity system, website, trade show signage, product packaging, e-newsletter and other elements created an authoritative image that brought ATV out of the past and into the spotlight where stakeholders could appreciate their true value.
