Branding is best when it’s clear, honest, and heartfelt. That’s why the company behind Heartis reached out to us for help with launching a unique brand of independent living, assisted living, and memory care facilities.
The company wanted to differentiate itself in the crowded senior living marketplace. Using our OnPurpose™ process, we helped create a positioning and personality centered on enriching lives and building community.
We proposed the name Heartis — inspired by the familiar saying, “Home is where the heart is.” From there, we created a warm, inviting brand presence through bright color, illustrative design, and engaging copy.
