Klemchuk is an established Intellectual Property law firm with a twist. Their vision to reinvent the way legal services are delivered and how a law firm is structured has earned them a reputation for being as inventive as the entrepreneurs whose ideas they protect. So, when they wanted an elevated brand identity that reflected their culture of innovation, Klemchuk thought of MasonBaronet.
Our strategy called for a departure from traditional law firm branding. We started with a modern, angular logotype that inspired original illustrations and iconography. Building from there, we injected energy and sophistication with a new color palette — including orange to convey creativity, a fresh take on trustworthy blue, and tech-savvy green tones. The elements combine to form a cohesive system that positions Klemchuk as a bold brand in IP protection.
