Oil and gas companies lose millions annually due to errors in land records and data. Lease Analytics uses cutting-edge technology to help reclaim this lost revenue but struggled to communicate their complex value proposition effectively.
MasonBaronet stepped in to craft a compelling brand message that highlighted Lease Analytics’ unparalleled industry, technology, and landman expertise. Positioned as the smart alternative to "wildcatting" data, the rebrand spoke directly to oil and gas professionals, emphasizing clear financial benefits and precise data insights. In addition to rebranding, we developed tools and a marketing plan to educate potential clients and drive ongoing awareness. The result? A powerful brand that drills deep into the value Lease Analytics delivers.