In a largely commoditized industry, insurance brokerage agency Swingle Collins & Associates stands out by providing highly personal service. Our OnPurpose® brand assessment confirmed that the agency’s consultative approach, their unsurpassed knowledge of insurance and their advisors’ personable attitudes were universally viewed as unique in their category. So we reimagined the Swingle Collins brand to deliver on the agency’s impressive promise.
Understanding that a strong website is a gateway to a fuller brand experience, we designed and developed an online presence that showcases the revitalized Swingle Collins story. The updated visual identity includes a sophisticated color palette, refined imagery, and portraits that highlight each advisor’s personality. We wanted the Swingle Collins exceptional experience to carry over to their branding with an elevated identity across all touchpoints with their clientele, including stationery, sales collateral, social media and beyond.
