Bishop Dunne Catholic School turned to MasonBaronet for help with revitalizing their 50+-year-old brand. In the highly competitive world of private schools, “Dunne” wanted to be seen as “a joyful community of faith” with a radiant, upbeat outlook.
The school’s mission and core beliefs informed our OnPurpose™ strategy — and came to life in a new visual identity. At the center of it all is the cross. Beyond that, the brand and the message are all about empowering each student to explore, inquire, lead, and serve.
Today, Bishop Dunne encourages students to “Explore. Discover. Thrive.” And thanks to better branding, this Dallas institution is thriving, too.
