Core24 is a consortium of 24 executives from the professional services sector. The group’s founder carefully screened each member for his or her reputation and results in a given area of expertise. The goal of Core24: to give Dallas executives a shortcut to an elite network of professional advisors and service providers. Starting with only the name, MasonBaronet worked to build an identity that quickly established the Core24 concept in the minds of busy executives. By packaging the concept in a bold, simple and memorable way, we helped Core24 build instant equity and bring business to several Core24 partners.