Hallett & Perrin boasts an A-list roster of can-do attorneys. The team prides itself on serving the needs of entrepreneurs and business owners in a number of industries. We worked with Hallett & Perrin to transform the way they show up for prospects and clients.
Our OnPurpose™ assessment focused on playing to the group’s strength: namely, their whatever-it-takes approach to client success. We expressed their commitment through a new tagline, “We’re All In.” From there, we developed a complete visual identity—including a new logo, website design, collateral materials, and more.
