PiperBurnett (now BurnettTurner) is a family law firm in Austin, TX, for high-net-worth clients. A group of seasoned attorneys founded the practice and named it PBTBM. Their decision proved confusing to discerning prospects — in part because it failed to leverage the team members’ names and reputations.
The firm approached MasonBaronet for help in crafting a brand identity to resonate with affluent prospects. As a result of our OnPurpose™ assessment, our recommended solution involved presenting the firm as highly competent, yet compassionate. We proposed a new name to highlight their partners — and to facilitate searches and referrals. We presented a tagline that conveys warmth and authority. And we created a fashion-forward visual identity for sophisticated sensibilities.
