Liquid Environmental Solutions is a premier provider of non-hazardous liquid waste management services. In a “dirty” industry, Liquid Environmental Solutions has a reputation for cleanliness, professionalism, and proprietary technology that helps customers comply with environmental standards.
Their leadership team approached us during a time of rapid growth through acquisitions. Stakeholders hoped to not only capitalize on the company’s good name in the market, but also to align internal and external audiences around a clear, cohesive brand identity and value proposition.
Together, we went through our OnPurpose™ assessment to identify strategic opportunities. The resulting positioning provided a singular, unified platform from which Liquid Environmental Solutions could launch all of its branding, marketing, and advertising efforts.
The new visual identity for Liquid Environmental Solutions uses “liquid” imagery and crisp design to communicate cleanliness. We applied those elements to a new website, a customizable sales literature system, a photo library, direct marketing campaigns (both traditional and digital), and a branded trade show presence.
