Mindful Dermatology takes a thoughtful, balanced approach to patient care. The firm’s experienced practitioners believe in the impact of healthy skin on every facet of a patient’s health and wellbeing. In other words, Mindful seeks to care for a patient’s skin — the way it takes care of them. That holistic approach shows up in a variety of research-based treatments for both medical and aesthetic skin concerns.
A purposeful story like this one demanded an equally considered approach. We created a visual identity that pairs crisp, clinical design and typography with warm, soothing imagery from nature. We helped express the Mindful philosophy through a simple brand story and messaging. Then, we developed advertising and social media campaigns to raise awareness, educate prospects, and drive new patient visits.
