Slater Matsil is a global leader in intellectual property (IP) law. They approached MasonBaronet for assistance in elevating their message and their image. Their goal: Attract more technology companies and inventors in need of comprehensive patent counsel.
We positioned Slater Matsil as “Fluent in Technology. Proven in Law.” Through our OnPurpose™ process, we identified key differentiators that drove new messaging and a consistent tone of voice. We then applied that personality to a new website, sales support materials, advertising, direct mail, and more.
With a clear direction and a roadmap for success, Slater Matsil re-asserted its reputation as a firm for the world’s most innovative businesses.
